Privacy policy

When you contact us (e.g. by contact form or e-mail), personal data is processed exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.

The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted if the circumstances indicate that the matter concerned has been finally clarified and provided that there are no statutory retention obligations to the contrary.

5) Data processing when opening a customer account

In accordance with Art. 6 Para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent required in each case if you inform us of this when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website.

Cancellation of your customer account is possible at any time and can be done by sending a message to the above address of the responsible person. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via this account have been fully processed, no legal retention periods are opposed to this and no justified interest in continued storage exists on our part.

6) Use of customer data for direct advertising

6.1 Subscription to our email newsletter

If you register for our e-mail newsletter, we will send you information about our offers on a regular basis. The only mandatory data for sending the newsletter is your e-mail address. The provision of further data is voluntary and will be used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you will only receive newsletters if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified e-mail address

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. We store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose. 6.2 Sending the email newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular e-mail offers for similar goods or services to those you have already purchased from our range. For this purpose, we do not need to obtain any separate consent from you in accordance with Section 7 (3) of the German Unfair Competition Act (UWG). In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 Para. 1 lit. f GDPR. If you have objected to the use of your email address for this purpose, we will not send you any emails.

You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible person named at the beginning. For this purpose, you will only incur transmission costs in accordance with the basic rates. After receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.

6.3 CleverReach

Our e-mail newsletters are sent via this provider: CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when registering for the newsletter to this provider in accordance with Art. 6 Para. 1 lit. f GDPR so that they can send the newsletter on our behalf

Subject to your explicit consent pursuant to Art. 6 (1) (a) of the German Data Protection Act (GDPR), the provider also carries out a statistical evaluation of the success of newsletter campaigns by means of web beacons or zoom pixels in the e-mails sent, which can measure opening rates and specific interactions with the contents of the newsletter. End device information (e.g. time of access, IP address, browser type and operating system) is also collected and analysed, but not combined with other data.

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded an order processing agreement with the provider, which protects the data of our site visitors and prohibits a transfer to third parties.

7) Data processing for order handling

7.1 Insofar as necessary for the processing of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Para. 1 lit. b GDPR

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data (name, address, email address) you provided when placing the order in order to inform you within the scope of our legal information obligations pursuant to Art. 6 para. 1 lit. c GDPR, we will inform you personally by suitable means of communication (e.g. by post or e-mail) about upcoming updates within the legally stipulated period. Your contact details will be used strictly for the purpose of informing you about updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.

For the processing of your order, we will only use your contact details for the purpose for which they were provided.

In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers after the following information has been provided.

7.3 Use of payment service providers

- Paypal

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider for which you make an advance payment (e.g. credit card payment), the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 Para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of processing payment with the provider and only to the extent necessary for this purpose.

If you select a payment method for which the provider makes an advance payment (e.g. invoice or instalment purchase or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street name, house number, postcode, town, date of birth, e-mail address, telephone number and, if applicable, data on an alternative means of payment).

In order to protect our legitimate interest in determining our customers' ability to pay, we forward this data to the provider in accordance with Art. 6 Para. 1 lit. f GDPR for the purpose of a credit check. On the basis of the personal data provided by you and other data (such as shopping basket, invoice amount, order history, payment experience), the provider checks whether the payment method selected by you can be granted with regard to payment and/or bad debt risks.

The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they have their basis in a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. 8) Web analytics services

Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, Google Analytics sets 4 cookies when you visit the website, which are stored on your terminal device as small text modules and collect certain information. The scope of this information also includes your IP address, which is, however, shortened by Google by the last digits in order to exclude a direct personal reference.

The information is transmitted to Google servers and processed there. It is also possible for this information to be transmitted to Google LLC, which is based in the USA. All processing described above, in particular the setting of cookies on the terminal device used, will only take place if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent with effect for the future at any time. To exercise your right of revocation, please deactivate this service using the cookie consent tool provided on the website.

We have concluded an order processing agreement with Google, which ensures the protection of the data of our site visitors and prohibits unauthorised disclosure to third parties.
For the transfer of data to the USA, Google relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection. Further legal information on Google Analytics 4, including a copy of the aforementioned standard contractual clauses, can be found at https://policies.google.com/privacy?hl=en&gl=en and at https://policies.google.com/technologies/partner-sites
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Demographic characteristics
Google Analytics 4 uses the special function „demographic characteristics“ and can use them to create statistics that make statements about the age, gender and interests of site visitors. This is done by analysing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-reporting. If you have activated personalised ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 (1) (a) GDPR, analyse your usage behaviour on a cross-departmental basis and create database models, including on cross-departmental conversions. We do not receive any personal data from Google, only statistics. If you would like to stop the cross-analysis, you can deactivate the Personalised advertising function in the settings of your Google account. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=en For more information on Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=en

UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 Para. 1 lit. a GDPR, have set up an account on this website and log in with this account on various devices, your activities, including conversions, can be analysed across devices.

9) Page functionality

Youtube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA

When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers in order to load the plugin. In this process, certain information, including your IP address, is transmitted to the provider.

When the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behaviour, to compile playback statistics and to prevent abusive behaviour.

If you are logged into a user account with the provider during your visit to the site, your data will be directly assigned to your account when you click on a video. If you do not want your data to be associated with your account, you must log out before using the playback buttons.

All of the aforementioned processing, in particular the setting of cookies for the reading of information on the terminal device used, will only take place if you have given us your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the cookie consent tool provided on the website.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

10) Tools and other

Lexoffice

We use the cloud-based accounting software service of the following provider to handle our accounting: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany

The provider processes incoming and outgoing invoices and, if applicable, also the bank transactions of our company in order to automatically record invoices, match them to transactions and create the financial accounting from this in a partially automated process

If personal data is also processed in this way, the processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient organisation and documentation of our business transactions.

11) Rights of the data subject

11.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective prerequisites for access:

11.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data.
• Right to information pursuant to Art. 15 GDPR;
• Right to rectification pursuant to Art. 16 GDPR;
• Right to erasure pursuant to Art. 17 of the GDPR;
• Right to restriction of processing pursuant to Art. 18 GDPR;
• Right to information pursuant to Art. 19 of the GDPR;
• Right to data portability pursuant to Art. 20 GDPR;
• Right to revoke consent granted pursuant to Art. 7 (3) GDPR;
• Right to lodge a complaint pursuant to Art. 77 of the GDPR;
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11.2 RIGHT OF RESPONSE

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If WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF AN INTEREST PROCESSING, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA ON THE BASIS OF OUR PERSONAL INTEREST; NOBES ARISING OUT OF YOUR PARTICULAR SITUATION TO OBJECT TO SUCH PROCESSING WITH EFFECTIVE EFFECT FOR THE FUTURE.

If YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. FURTHER PROCESSING WILL BE RESERVED, however, IF WE CAN PROVE REQUIRED PROTECTIVE REASONS FOR THE PROCESSING; NNEN, THEIR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR WHETHER THE PROCESS IS FOR THE PURPOSE OF ENFORCING, EXTENDING OR DEFENDING LEGAL CLAIMS.

If YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN CANCEL THE OPPOSITION AS DESCRIBED ABOVE.

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If YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

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12) Duration of storage of personal data

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The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of the processing and, if applicable, additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of your explicit consent pursuant to Art. 6 Para. 1 lit. a GDPR, the data concerned is stored until you revoke your consent.

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If there are legal retention periods for data processed in the context of legal business or legal business obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data is routinely deleted after expiry of the retention periods, provided that it is no longer required for the performance of the contract or the initiation of the contract and/or we have no further legitimate interest in continuing to store it.

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When personal data is processed on the basis of Art. 6 Para. 1 lit. f GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 Para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims.

When personal data is processed for the purpose of direct marketing on the basis of Art. 6 (1) lit. f GDPR, this data is stored until you exercise your right to object in accordance with Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

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